The starting point
The agency worked with French startups whose budgets were tightening. It had already delivered a project in Montreal and wanted to make Canada a market.
Campaigns launched
Canadian agencies showcase their projects and client names on their websites. The message highlights the project delivered in Montreal without ever mentioning the current agency.
We track funding rounds in Canadian business press. After raising funds, the software company needs to deliver fast without a design team: we offer to start right away with the agency.
A product designer job posting shows the team is short on design, and the role can stay open for months. We ask the product director for 15 minutes on how their team designs, and we tell them what comparable software companies are doing.
What made the difference
- A software company already paying a design agency doesn’t need to learn the trade: they compare, and the project delivered in Montreal speaks for the agency.
- Quebec software companies receive messages in French, others in English: each reads their work language from the first contact.
Your role
Channels
The team
MarcusStrategist
SamuelData engineer
TomaszInfrastructure manager
AishaAppointment setter
Results achieved by the founding team. Name and logo modified to protect client confidentiality.


