Case studies/Software

Accounting software: 14 meetings per month in Belgium

In Flanders and Wallonia, accounting firms receive their first message in their language, then choose French or English for the meeting.

MeetingsFrance → Belgium30 employees4th month results
14meetings per month
3annual subscriptions signed by the client's team every month
27,000 €signed each month by the client

The starting point

The software company sold in France and got a few requests from Belgian firms, always French-speaking. With no Dutch speakers on the team, Flanders was never targeted.

Campaigns launched

Competitors' customers
Accounting firms using a competitor's data entry tool

We find them in testimonials published by competitors and in job postings that mention their tool. The message, in Dutch or French, shows what the software company changed for a firm of their size.

New obligation
Accounting firms facing mandatory e-invoicing

E-invoicing has been mandatory between Belgian businesses since January 1, 2026, and clients are asking their accounting firms how to handle it. We send them a short guide on what’s changing in their files.

What made the difference

  • A firm already using a tool doesn’t need to be sold on the idea: they compare two options, and e-invoicing gives them a reason to do it this year.
  • Email brings 7 of the 14 meetings, phone only 3: an accountant reads messages between files.

Your role

Meetings: we book the meetings, the client’s team runs them and signs.Run the demos, already knowing which software the firm uses, then train the signed firms on the tool.

Channels

EmailLinkedInPhone

The team

  • MarcusStrategist
  • SamuelData engineer
  • MeganInfrastructure manager
  • JakeAppointment setter

Results achieved by the founding team. Name and logo modified to protect client confidentiality.

Other case studies

Other software publishers.

Meetings 34meetings per month€112,000 signed each month by the client 1,900 contacted34 meetings8 signed contracts

An HR software publisher in France and Spain

SoftwareFrance and Spain45 employees Read the case → Meetings 18meetings per month€72,000 signed by the client every month 1,300contacted18meetings3signed

A logistics planning software company in Germany and Austria

SoftwareGermany and Austria60 employees Read the case → Signed contracts €27,000signed per month5 restaurants signed per month, thanks to our account executives 1,500 contacted26meetings5signed

A Spanish POS software publisher for restaurants

SoftwareSpain25 employees Read the case →
See all Software case studies
The 15-minute audit

In 15 minutes, you’ll know if we can help you.

With a team member, about your customers and your goals.

  1. Before the auditWe review your website, your customers, and your market.
  2. During the 15 minutesWe talk about your customers and goals, and confirm your slot is available.
  3. AfterwardIf we can help, we’ll send you a written strategy, an estimate of meetings, and the price in a second video call.
Book your 15-minute auditOver video, with a team member
Book my 15-minute audit