Case studies/Software

A German logistics software: 18 meetings per month between trade shows

We contact German and Austrian companies while they’re building their warehouses, months before opening.

MeetingsGermany and Austria60 employees8th month results
18meetings per month
3licenses signed by the client’s team each month
€72,000signed each month by the client

The starting point

The software publisher found almost all its customers at two trade shows a year. The rest of the year, its sales team followed up with the same contacts.

Campaigns launched

Competitors' customers
Warehouses using a competitor’s software

We find them in case studies published by competitors and in job postings that mention their software. Without naming it, we show what the software company changed in a warehouse of the same size.

Clear signal
Warehouses under construction or expansion

We find them in building permits, local press, and warehouse manager job postings. We ask the logistics director for 15 minutes to discuss launch prep, and we tell them what’s gone wrong in other openings.

What made the difference

  • A logistics director already using software knows its limits: they compare two tools, they don’t need to learn the basics.
  • A warehouse under construction has an opening date: the tool choice can’t wait, and the director has no software to defend yet.

Your role

Meetings: we book the meetings, the client’s team runs them and signs.Run the meetings and quote each warehouse project.

Channels

LinkedInPhone

The team

  • MarcusStrategist
  • SamuelData engineer
  • TomaszInfrastructure manager
  • AishaAppointment setter

Results achieved by the founding team. Name and logo modified to protect client confidentiality.

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See all Software case studies
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