Case studies/Software

A POS software provider: 5 restaurants signed per month in Spain

Restaurant owners get the call in the afternoon, when the dining room is empty, and set the demo time on WhatsApp.

Signed contractsSpain25 employeesNumbers from the 3rd month
27,000 €in signed revenue per month
5restaurants signed every month
26meetings held per month

The starting point

The provider used local resellers, who also sold competitors’ POS systems. They wanted their own customers, without building a field team.

Campaigns launched

Competitors' customers
Restaurants already using a competitor’s POS system

We find them in competitors’ published case studies and in job postings for servers that require experience with their POS. Without naming the competitor, we share how the provider improved a restaurant in the same neighborhood.

Funding round or expansion
Restaurants opening or changing ownership

We find them through takeover announcements and new Google listings. The new owner picks their POS before the first service: we call them before they sign with someone else.

New obligation
Restaurants that need to comply with POS regulations

Spain’s anti-fraud law requires a POS system that keeps every receipt without edits. After a call during slow hours, the restaurant owner gets a checklist on WhatsApp to verify if theirs is compliant.

What made the difference

  • A restaurant owner already using a POS knows what frustrates them: the demo starts with what they deal with every night in the dining room.
  • Out of 1,500 restaurants contacted, 11% respond: during slow hours, the owner has time to listen.

Your role

Signed contracts: our account executives run meetings all the way to the signature. The client approves each proposal and signs.Approve each offer, sign each contract, install the POS systems, and train the staff on-site.

Channels

PhoneWhatsApp

The team

  • DanielleStrategist
  • SamuelData engineer
  • MeganInfrastructure manager
  • JakeAppointment setter
  • EthanAccount executive

Results achieved by the founding team. Name and logo modified to protect client confidentiality.

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