Case studies/Business clubs and networks

A business club for executives: 14 memberships signed per month

The club is filling its cohorts again, with executives met one-on-one by three sales reps speaking on its behalf.

Signed contractsFrance12 employeesResults at month 6
€42,000in signed revenue per month
14signed memberships every month
56meetings held per month

The starting point

The club recruited members through referrals. Word of mouth was no longer enough to fill cohorts, and the team didn’t have time to meet every candidate.

Campaigns launched

Market mapping
SMB executives who match the club’s current members

We start with current members to identify companies of the same size, in the same industry, and in the same region. The message describes the executives the candidate will meet in the club.

Competitors' customers
Executives who are members of a competing business club

Competing clubs publish their members and event speakers. We invite the executive to discuss the club’s values, without mentioning fees in the first message.

Referrals
The address books of current members

With their permission, members open their networks, and the message goes out under their name, reviewed by them. Referrals continue, on a larger scale.

What made the difference

  • Screening for values eliminates half the candidates: sales reps save time to close the right ones.
  • The sales reps know the current members: every candidate knows who they’ll meet in the club.

Your role

Signed contracts: our account executives run meetings all the way to the signature. The client approves each proposal and signs.Define the profile of the members you want, then sign each membership.

Channels

EmailLinkedInPhone

The team

  • DanielleStrategist
  • JonasData engineer
  • MeganInfrastructure manager
  • CiaraAppointment setter
  • EthanAccount executive
  • RyanAccount executive
  • PriyaAccount executive

Results achieved by the founding team. Name and logo modified to protect client confidentiality.

Other case studies

Other clubs and networks.

Signed contracts €28,000signed per month7 signed memberships per month, thanks to our account executives 1,000 contacted24meetings7 signed

A digital association open to growing businesses

Business clubs and networksFrance6 employees Read the case → Signed contracts €26,100signed per month9 memberships signed per month, thanks to our account executives 1,300contacted30meetings9signed

A Belgian network of executives expanding into Flanders

Business clubs and networksBelgium8 employees Read the case → Meetings 16meetings per month$29,400 signed each month by the client 700contacted16 meetings3signed

A chamber of commerce that helps American companies in France

Business clubs and networksUnited States9 employees Read the case →
See all case studies: Clubs and business networks
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