Case studies/Business clubs and networks

A digital industry association: 7 memberships signed per month

Executives whose companies are nearing 50 employees, the threshold where their legal obligations change, meet with a sales rep from the association.

Signed contractsFrance6 employeesNumbers from the 3rd month
28,000 €in signed revenue per month
7signed memberships every month
24meetings held per month

The starting point

Memberships came in during association events. The rest of the year, the team focused on existing members and didn’t have time to find new ones.

Campaigns launched

Competitors' customers
Digital companies that are members of a competing association

Competing unions and associations publish directories of their members. We invite the executive to a morning session on hitting 50 employees, without mentioning fees.

New obligation
Digital companies nearing 50 employees

We count the employees at each software publisher, service company, or agency, and target businesses with 40 to 60 people that are still hiring. We send the executive the association’s guide on what changes at 50 employees.

What made the difference

  • A company already paying fees elsewhere knows the value of legal and social support: they come to compare, and a lawyer from the association answers their detailed questions right in the meeting.
  • The first message invites them to a morning event or sends a guide on upcoming obligations, without mentioning membership fees: 8% of contacted companies respond.

Your role

Signed contracts: our account executives run meetings all the way to the signature. The client approves each proposal and signs.Provide a lawyer for detailed questions, then sign each membership.

Channels

EmailLinkedIn

The team

  • MarcusStrategist
  • JonasData engineer
  • MeganInfrastructure manager
  • AishaAppointment setter
  • EthanAccount executive

Results achieved by the founding team. Name and logo modified to protect client confidentiality.

Other case studies

Other clubs and networks.

Signed contracts €42,000signed per month14 memberships signed per month, thanks to our account executives 2,000contacted56meetings14signed

A business club that selects members based on their values

Business clubs and networksFrance12 employees Read the case → Signed contracts €26,100signed per month9 memberships signed per month, thanks to our account executives 1,300contacted30meetings9signed

A Belgian network of executives expanding into Flanders

Business clubs and networksBelgium8 employees Read the case → Meetings 16meetings per month$29,400 signed each month by the client 700contacted16 meetings3signed

A chamber of commerce that helps American companies in France

Business clubs and networksUnited States9 employees Read the case →
See all case studies: Clubs and business networks
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