Case studies/Training

A business school: 20 meetings per month with HR directors

The school sells its executive education programs to companies for newly appointed managers.

MeetingsFrance50 employees4th month results
20meetings per month
3corporate contracts signed by the school each month
€33,000 signed each month by the client

The starting point

The school used to sell its executive education to individual managers, one enrollment at a time. It wanted corporate contracts for entire groups.

Campaigns launched

Competitors' customers
Companies that train their managers at a competing school

Competing schools list their corporate partners, and managers display their certificates on LinkedIn. We show the HR director a program designed for a group of managers like theirs.

Job change
Companies that just appointed new managers

Promotions are announced on LinkedIn. We invite the HR director to a school event about a new manager's first months, with HR directors from similar companies.

What made the difference

  • A company already paying a school for its managers has the budget and is accustomed to it: the HR director readily compares it with a program built for an entire group.
  • A manager promoted without ever leading a team concerns their HR director: the message arrives when the training question comes up.

Your role

Meetings: we book the meetings, the client’s team runs them and signs.Run the meetings with their corporate relations team, then design each group’s program.

Channels

EmailLinkedInPhone

The team

  • MarcusStrategist
  • SamuelData engineer
  • TomaszInfrastructure manager
  • AishaAppointment setter

Results achieved by the founding team. Name and logo modified to protect client confidentiality.

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