Case studies/Training

A training provider: 40 meetings per month, all year round

The calendars of the two sales reps fill up with meetings with training managers.

MeetingsFrance25 employeesResults at month 6
40meetings per month
12training programs sold by the client's team each month
78,000 €signed each month by the client

The starting point

Sales used to spike at year-end when budgets were set. The rest of the year, the team waited for inquiries.

Campaigns launched

Hiring in progress
Companies hiring in large numbers

Job postings in quick succession signal new hires who need training soon. We reach out to the training manager before the need even comes up.

Competitors' customers
Companies using a competitor’s training provider

Competitors list their clients, and trainees leave reviews on training sites. We show the training manager a program we ran for a similar company.

Funding round or expansion
Companies opening a new site

Expansion news appears in local press and job listings. A whole team is hired at once: we offer to build their training from day one.

What made the difference

  • Nine out of ten meetings happen as scheduled: a WhatsApp message the day before gets read, while a reminder email gets lost.
  • A company that’s hiring needs to train new employees within weeks, no matter the budget cycle.

Your role

Meetings: we book the meetings, the client’s team runs them and signs.Run the meetings and sell the training programs.

Channels

EmailLinkedInPhoneWhatsApp

The team

  • MarcusStrategist
  • JonasData engineer
  • MeganInfrastructure manager
  • JakeAppointment setter

Results achieved by the founding team. Name and logo modified to protect client confidentiality.

Other case studies

Other training providers.

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A management school that opens its programs to businesses

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A Belgian cybersecurity training provider expanding into France

TrainingFrance and Belgium12 employees Read the case → Signed contracts €27,000signed per month5 contracts signed per month, thanks to our account executives 1,200contacted28meetings5signed

A Madrid language center training foreign subsidiaries

TrainingSpain35 employees Read the case →
See all Training case studies
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