Case studies/Training

A language center in Madrid: 5 signed corporate contracts per month

Two sales reps sell the center’s courses to subsidiaries of foreign companies. The director goes back to handling schedules.

Signed contractsSpain35 employees4th month results
27,000 €in signed revenue per month
5signed contracts every month
28meetings held per month

The starting point

The director was selling between teacher schedules. Contracts came in too slowly to keep the teaching team busy.

Campaigns launched

Competitors' customers
Companies already using a competitor’s language school

Competitor language schools display their corporate clients’ logos. The competitor is never mentioned: we offer the HR manager a level test to measure their team’s progress.

Funding round or expansion
Subsidiaries acquired in the past year by a foreign company

Acquisitions are reported in Spanish business press. The subsidiary’s meetings quickly switch to English: we call the HR manager, in Spanish, right when the need arises.

Market mapping
Subsidiaries of foreign companies based in Madrid

Madrid’s foreign chambers of commerce publish member directories. We ask the HR manager for 15 minutes on language training for their team, in exchange for insights from other subsidiaries.

What made the difference

  • A company already paying for language training doesn’t need convincing: the level test offered at the first meeting gives the HR manager a number to compare and present to leadership.
  • A subsidiary acquired in the past year needs courses immediately: its meetings switch to English overnight.

Your role

Signed contracts: our account executives run meetings all the way to the signature. The client approves each proposal and signs.Set the hours for each contract, sign, then schedule the classes.

Channels

LinkedInPhone

The team

  • DanielleStrategist
  • SamuelData engineer
  • MeganInfrastructure manager
  • CiaraAppointment setter
  • PriyaAccount executive
  • EthanAccount executive

Results achieved by the founding team. Name and logo modified to protect client confidentiality.

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