Case studies/Training

A cybersecurity training provider: 16 meetings per month

The provider meets Belgian and French companies covered by NIS2, the EU cybersecurity directive.

MeetingsFrance and Belgium12 employees4th month results
16meetings per month
4sessions sold by the client's team each month
€31,200signed each month by the client

The starting point

Trainers filled their own sessions using their network. That Belgian network was running dry, and France was still untapped.

Campaigns launched

New obligation
Companies covered by NIS2

The directive defines the sectors and sizes involved: we list them in Belgium and France. The message is in Dutch in Flanders and French elsewhere, reminding that NIS2 requires training for executives.

Competitors' subscribers
Subscribers of competing cybersecurity training providers

We identify those who follow their LinkedIn pages or engage with their posts. The competitor is never named: we invite them to a webinar on how NIS2 affects executives.

Hiring in progress
Companies hiring a cybersecurity manager

The job post appears on LinkedIn and job sites. The new manager will arrive with a plan to execute: we offer the IT director training for the surrounding team.

What made the difference

  • The first message reminds that NIS2 requires training for executives themselves: the question quickly reaches the top.
  • Sessions no longer depend on the trainers' network: they fill up on both sides of the border.

Your role

Meetings: we book the meetings, the client’s team runs them and signs.Run the meetings knowing the team size to train, then deliver the sessions.

Channels

EmailLinkedInPhone

The team

  • DanielleStrategist
  • SamuelData engineer
  • TomaszInfrastructure manager
  • AishaAppointment setter

Results achieved by the founding team. Name and logo modified to protect client confidentiality.

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