Case studies/IT services

A cloud integrator: 12 meetings per month with divested companies

The cloud integrator meets with companies that must move their IT out of their former group before the divestiture deadline.

MeetingsNetherlands90 employees8th month results
12meetings per month
2projects signed by the client's team each month
90,000 €signed each month by the client

The starting point

The integrator had built a team specializing in IT separations after handling two divestitures for clients, but didn’t know where to find the next ones.

Campaigns launched

Clear signal
Companies divested by their group, to an industrial firm or a fund

We find them in business registries and trade press from the past 18 months. The message, in Dutch, starts from the acquisition date and what still needs to be migrated.

Competitors' subscribers
Subscribers of competing cloud integrators

IT and finance directors who follow their pages or engage with their posts. We approach them with a topic, not the competitor: a guide to IT separation after a divestiture.

Referrals
The network of the two clients already separated from their group

With their approval, we reach out to their contacts, with the message reviewed by them. A finance director who’s been through a divestiture knows others preparing for one.

What made the difference

  • A divestiture sets the deadline for IT to leave the old group: when the finance director responds, the project already has a hard deadline.
  • Dutch directors respond in writing, and first on LinkedIn: phone calls only bring 2 meetings per month.

Your role

Meetings: we book the meetings, the client’s team runs them and signs.Run the meetings with each divestiture deadline in hand, and have an architect price every migration.

Channels

EmailLinkedInPhone

The team

  • MarcusStrategist
  • SamuelData engineer
  • TomaszInfrastructure manager
  • JakeAppointment setter

Results achieved by the founding team. Name and logo modified to protect client confidentiality.

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