Case studies/Energy

An energy efficiency consulting firm: 18 meetings per month

Office building owners must cut their energy use (France’s Tertiary Decree), and most haven’t yet chosen who will do their study.

MeetingsFrance25 employeesResults at month 6
18meetings per month
3signed studies by the client's team every month
36,000 €signed each month by the client

The starting point

The firm mostly worked with local governments, which vote on budgets once a year. Private owners, under the same decree, didn’t know the team.

Campaigns launched

New obligation
Office buildings over 1,000 m² covered by the decree

We list them from the national building database, open to all, then email property directors and facility managers. The message starts with the first deadline and offers a diagnostic.

Competitors' subscribers
Subscribers of competing energy consulting firms

From their LinkedIn followers, we keep property directors and facility managers. The competitor is never named: we start with a note on the deadline, and those who don’t decide say who does.

Job change
New property directors at private companies

A new director takes stock of their portfolio, and France’s Tertiary Decree quickly rises to the top. We offer a 15-minute call on their priorities, and in return share what similar portfolios have started.

What made the difference

  • The first deadline for the decree is 2030: an owner who hasn’t started knows a study takes time.
  • A private owner decides without waiting for an annual budget vote, unlike a local government: studies get signed all year.

Your role

Meetings: we book the meetings, the client’s team runs them and signs.Visit the buildings and present study proposals.

Channels

EmailLinkedInPhone

The team

  • MarcusStrategist
  • SamuelData engineer
  • MeganInfrastructure manager
  • AishaAppointment setter

Results achieved by the founding team. Name and logo modified to protect client confidentiality.

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