The starting point
The plant had available production capacity and mostly sold in northern Italy. France was the target market, but the sales team only spoke Italian.
Campaigns launched
French law and EU packaging regulations set deadlines to limit single-use plastic. We write to buyers in French and offer them a sample to test on their line.
The supplier’s brand often appears on the packaging itself. The buyer knows their volumes and prices: we offer them a comparison, sample in hand.
When an engineer or packaging buyer mentions "recyclable" in their request, it means the project is live. We ask the project manager for 15 minutes to discuss the switch to recyclable materials, and we share what other manufacturers are doing.
What made the difference
- A manufacturer that needs to reduce plastic is already looking for a solution: they request the sample, test it on their own line, and come to the meeting with an opinion.
- Each supply contract is worth an average of €48,000: the unused capacity in Italy is now running for French customers.
Your role
Channels
The team
MarcusStrategist
JonasData engineer
MeganInfrastructure manager
AishaAppointment setter
RyanAccount executive
PriyaAccount executive
Results achieved by the founding team. Name and logo modified to protect client confidentiality.


