The starting point
One major customer accounted for most of the workshop’s revenue. Management wanted other clients, in Germany, where buyers prefer to have two suppliers for the same part.
Campaigns launched
German workshops list their clients on their websites. We call the buyers at these companies, in German, to offer the workshop as a second supplier, certifications in hand.
A recent hire, spotted on LinkedIn: the new buyer is reviewing suppliers. We ask for their take on what they expect from a second supplier.
We identify buyers following these shows or announcing their attendance, and we reach out before the event opens. The German-speaking account executive meets them there, with meetings already booked.
What made the difference
- Adding a second source doesn’t replace the current supplier: the buyer can say yes without changing their routine.
- Three out of four meetings come from phone calls: that’s where the buyer first checks the workshop’s certifications.
Your role
Channels
The team
DanielleStrategist
SamuelData engineer
TomaszInfrastructure manager
JakeAppointment setter
EthanAccount executive
Results achieved by the founding team. Name and logo modified to protect client confidentiality.


