A machining subcontractor: 2 signed orders per month in Germany

German industrial companies order parts from the workshop, in addition to their usual supplier.

Signed contractsFrance → Germany85 employeesResults at month 10
€140,000in signed revenue per month
2signed orders every month
16meetings held per month

The starting point

One major customer accounted for most of the workshop’s revenue. Management wanted other clients, in Germany, where buyers prefer to have two suppliers for the same part.

Campaigns launched

Competitors' customers
German industrial companies that are customers of a competing machining workshop

German workshops list their clients on their websites. We call the buyers at these companies, in German, to offer the workshop as a second supplier, certifications in hand.

Job change
New procurement managers at German industrial companies

A recent hire, spotted on LinkedIn: the new buyer is reviewing suppliers. We ask for their take on what they expect from a second supplier.

Trade show or event
Buyers attending German subcontracting trade shows

We identify buyers following these shows or announcing their attendance, and we reach out before the event opens. The German-speaking account executive meets them there, with meetings already booked.

What made the difference

  • Adding a second source doesn’t replace the current supplier: the buyer can say yes without changing their routine.
  • Three out of four meetings come from phone calls: that’s where the buyer first checks the workshop’s certifications.

Your role

Signed contracts: our account executives run meetings all the way to the signature. The client approves each proposal and signs.Quote the parts, confirm the prices, and sign.

Channels

LinkedInPhone

The team

  • DanielleStrategist
  • SamuelData engineer
  • TomaszInfrastructure manager
  • JakeAppointment setter
  • EthanAccount executive

Results achieved by the founding team. Name and logo modified to protect client confidentiality.

The 15-minute audit

In 15 minutes, you’ll know if we can help you.

With a team member, about your customers and your goals.

  1. Before the auditWe review your website, your customers, and your market.
  2. During the 15 minutesWe talk about your customers and goals, and confirm your slot is available.
  3. AfterwardIf we can help, we’ll send you a written strategy, an estimate of meetings, and the price in a second video call.
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