Case studies/Training

A London training firm: 3 signed contracts per month in Ireland

A sales rep spends one week a month in Dublin, meeting with companies that are growing faster than their management teams.

Signed contractsUK → Ireland18 employeesResults at month 6
36,000 €in signed revenue per month
3signed corporate contracts every month
14meetings held per month

The starting point

The firm sold in London and saw Irish inquiries come in but never followed up. The partners wanted to turn Ireland into a real market, tracked every week.

Campaigns launched

Competitors' customers
Irish companies already trained by a competitor

Competitor firms in Dublin list their clients and testimonials on their site. We offer the HR director an in-person meeting with the sales rep, with a program for their next class of managers.

Hiring in progress
Companies hiring managers in Ireland

We track job postings for managers at Irish companies with 50+ employees. A company hiring several managers is growing fast: we invite their HR director to a breakfast hosted by the firm in Dublin, with other HR leaders.

Your past contacts
Irish inquiries left unanswered

Companies in Dublin had reached out to the firm but got no response. We go through each one and offer a meeting during the week the sales rep is on site.

What made the difference

  • A company already paying a firm to train its managers has the budget: we just need to offer a program for their entire class, which brings the average contract to €12,000.
  • Irish companies meet the sales rep in person, just as they would with a firm based in Dublin.

Your role

Signed contracts: our account executives run meetings all the way to the signature. The client approves each proposal and signs.Approve proposals, sign, then deliver the training.

Channels

EmailLinkedInPhone

The team

  • MarcusStrategist
  • JonasData engineer
  • MeganInfrastructure manager
  • CiaraAppointment setter
  • RyanAccount executive

Results achieved by the founding team. Name and logo modified to protect client confidentiality.

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