Case studies/Industry

A machine manufacturer enters the US: 14 meetings per month

The manufacturer’s engineers meet via video with US food and pharma plants adding a packaging line.

MeetingsGermany → United States210 employeesNumbers from the 11th month
14meetings per month
2machines sold by the client’s team each month
360,000 $signed each month by the client

The starting point

US sales went through commission-based agents who also represented other brands. The company wanted to talk directly to the plants.

Campaigns launched

Competitors' customers
Plants using a competitor’s machines

Line operator job postings often name the machine brand they’ll run. We show these plants a line installed at a similar facility.

Clear signal
US plants expanding their site

Building permits and local press announce every expansion. A new line needs new machines, and the plant manager gets the message before launching a bid.

Hiring in progress
Plants hiring a packaging line manager

A job posting for a line manager signals a new or expanded line. We invite the engineering manager to a technical webinar led by the brand’s engineers.

What made the difference

  • A plant already running competitor machines knows what it needs next: reached before its RFP, it’s still comparing options.
  • The plant manager talks to a brand engineer who already knows the target line and the product to package: technical questions get answers on the first call.

Your role

Meetings: we book the meetings, the client’s team runs them and signs.Run technical meetings, organize plant trials, and provide service through a US maintenance partner.

Channels

EmailLinkedInPhone

The team

  • MarcusStrategist
  • SamuelData engineer
  • MeganInfrastructure manager
  • CiaraAppointment setter

Results achieved by the founding team. Name and logo modified to protect client confidentiality.

Other case studies

Other industrial companies.

Meetings 14meetings per month€36,000 ordered in the first year by accounts opened each month 720 contacted14meetings2signed

A Spanish distributor that sells directly to Portuguese workshops

ManufacturingSpain → Portugal60 employees Read the case → Signed contracts €192,000signed per month4 signed supply contracts per month, thanks to our account executives 1,300contacted23 meetings4 signed

An Italian packaging plant selling to French manufacturers

ManufacturingItaly → France140 employees Read the case → Signed contracts €255,000signed per month3 orders signed per month, thanks to our account executives 1,400contacted18meetings3signed

A Spanish manufacturer selling in Germany without hiring there

ManufacturingSpain → Germany400 employees Read the case →
See all Industry case studies
The 15-minute audit

In 15 minutes, you’ll know if we can help you.

With a team member, about your customers and your goals.

  1. Before the auditWe review your website, your customers, and your market.
  2. During the 15 minutesWe talk about your customers and goals, and confirm your slot is available.
  3. AfterwardIf we can help, we’ll send you a written strategy, an estimate of meetings, and the price in a second video call.
Book your 15-minute auditOver video, with a team member
Book my 15-minute audit