The starting point
The transport company’s largest client had brought its shipping in-house. Some trucks were returning empty, and only the operations director was looking for new customers.
Campaigns launched
Competing refrigerated carriers list their references on their site. We offer the transport manager a price for a specific route, the one where the trucks were returning empty.
We start with a map of the routes where trucks were returning empty, then target food industry companies and wholesalers located within 50 km of these routes. Each message includes a price for the route passing near them.
New hires are posted on LinkedIn. A new transport manager reviews their carriers in their first few months: we approach them with a price for a route they already know.
What made the difference
- A food industry company already using a refrigerated transport provider compares prices route by route: on a return trip that was already running, the transport company can offer a competitive price without losing money.
- The operations director, who was alone in looking for new customers, can now focus back on his routes.
Your role
Channels
The team
DanielleStrategist
JonasData engineer
TomaszInfrastructure manager
AishaAppointment setter
RyanAccount executive
Results achieved by the founding team. Name and logo modified to protect client confidentiality.


