The starting point
Several members had left the club after selling their companies. The organizers were busy planning dinners and had no time left to recruit.
Campaigns launched
Competitors' customers
Tech executives who are members of a competing clubCompeting clubs list the speakers for their dinners, and many members mention their club on LinkedIn. We invite each one to speak at a club dinner, without mentioning membership.
Funding round or expansion
UK startups that recently raised fundingFirst and second funding rounds from the past two years are covered in tech press. The message references the round and invites the founder to a dinner with other founders.
What made the difference
- An executive who already belongs to a club knows what they expect from their peers: speaking at a dinner is enough for them to compare, and membership follows.
- A founder who just raised funding needs to hire and report to investors: they look for peers who’ve been through it. Every month, 63 founders respond.
Your role
Meetings: we book the meetings, the client’s team runs them and signs.Host each candidate at a dinner, already knowing how much they raised and when, then decide on their membership.
Channels
EmailLinkedIn
The team
DanielleStrategist
JonasData engineer
TomaszInfrastructure manager
JakeAppointment setter
Results achieved by the founding team. Name and logo modified to protect client confidentiality.


